Are Twitter Ads Useless? by @LarryKim
Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter? When it comes to direct...
View ArticleCan the Bing and Google Banner Ads Be Successful? by @albertcostill
With all the headlines that Google, Apple, and Yahoo! have been making recently, it’s easy to forget all about Microsoft. The company may not be making those juicy and highly-buzzed announcements like...
View ArticleRemarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome
Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing...
View ArticleWhy The Latest AdWords Interface Changes Are Amazing by @AndrewLolk
Lately, we have seen a lot of changes in the AdWords interface. Not only has the interface received a slight design upgrade (which we all hate until we like it), but the functionality has also...
View ArticleSearchCap: The Day In Search, December 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray...
View Article5 Google AdWords Updates from 2013 to Master in the New Year by @LarryKim
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these features, do so and see how they can help...
View ArticleFunny and Weird Ads: Why They Work by @Marrsipan
It’s every advertiser’s dream to create a viral video that gets plastered over Facebook, Twitter, and Google+ (ha, yeah, because people care about G+). As we’ve discussed in previous posts, the...
View ArticleREVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords...
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it. A couple of days ago, I started the year...
View Article
